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Mobile Phones UK Authors: Aelvish Manvar, Melanie Marten, Jason Bloomberg, Corey Roth, Jayaram Krishnaswamy

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Wayfinder Introduces Free Mobile GPS Application for Outdoor Activities

¶ Wayfinder Active(TM) Make Maps, GPS Recording, Routes and Statistics Accessible on Mobile Phones

Wayfinder, the leading supplier of innovative location and navigation services for mobile phones, today announced that it is introducing its Wayfinder Active™ application in the U.S. and Canada. Wayfinder Active is a free GPS application for mobile phones with a unique combination of maps, GPS recording and statistics that is designed for people who enjoy running, hiking, skiing, biking or other outdoor activities.

Wayfinder Active is a simple, fun, safe and social way to stay connected to others with similar outdoor interests. Once the application is installed on a mobile phone, each user will have access to a world wide map and the ability to record and share routes with a single keystroke. Users can follow in the footsteps of friends’ adventures and training routes by importing routes and tracks directly from and to their mobile phone.

Wayfinder Active’s integrated online community, ActiveOutdoor, takes outdoor activities to the Internet, with an innovative, user-friendly and measurable way of sharing outdoor activities. Each activity is recorded in a standard GPX format, and the route is then uploaded to the Internet. If needed, users can preload a specific route onto the phone’s caching memory so they can enjoy their activity without thinking about where they are going. Once a route or training trail is completed, the activity is automatically uploaded to the online community.

“The North American market has big potential, and it is with enthusiasm we introduce Wayfinder Active. It is also of strategic importance to extend our business offering beyond car navigation and integrating services like the interactive community ActiveOutdoor,” says Magnus Nilsson, CEO of Wayfinder.

Additional useful features include detailed statistics such as maximum, current and average speed during each activity, plus the distance travelled and calories burned. With a built-in compass and a "Reverse Route" feature, users can easily find a route to anywhere. With the introduction of free Wayfinder Active, Wayfinder also brings the topographic maps of North America to mobile phones, which are available for a fee directly from the device via Wayfinder’s mobile shop. Our partner Tele Atlas delivers the overview maps and U.S. Trailmaps topographical ones.

The free Wayfinder Active can be downloaded at on a computer or directly from the phone from In addition to being available directly to end-users, the product is also available for service providers to offer directly to their subscribers. Wayfinder Active is compatible with more than 100 phone models from all major handset manufacturers including the most popular devices from Sony Ericsson and Nokia. In addition to being available directly to end-users, the Wayfinder Active product is also available for service providers to offer directly to their subscribers.

Meet us at CTIA in Las Vegas!

Wayfinder is exhibiting at the CTIA trade show April 1-3rd. You are welcome to visit the Wayfinder stand at the Tele Atlas booth 1337 to become acquainted with our services and to interview our CEO Magnus Nilsson.

For press material and more information:

Marianne Olsson, Corporate Communications Director
Phone: +46 (8) 555 176 11, Mob: +46 (0) 701 449 020

E-mail: [email protected]

Press images can be downloaded from

US inquiries: Catriona Harris, Phone: +1 407 767 0452 x222,

E-mail: [email protected]

About Wayfinder

Wayfinder is the leading supplier of innovative location and navigation services for mobile phones. User-friendliness, the core attribute of all Wayfinder's applications and services, makes it easy for consumers to take advantage of innovations for both business and leisure use. Our clients include major global mobile handset manufacturers and operators. Wayfinder’s base of unique users is growing steadily, and now exceeds 1,5 million users, from India to North America. Wayfinder has offices in Sweden, Finland, Romania and France. Wayfinder Systems AB is listed on the NGM Equity Stock Exchange in Sweden. For more information please visit

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