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Sony Ericsson Introduces the Z710 - an Elegant Camera Clamshell for the Business Environment and Beyond

Sony Ericsson Introduces the Z710 - an Elegant Camera Clamshell for the Business Environment and Beyond

RESEARCH TRIANGLE PARK, N.C., May 18 /PRNewswire/ -- Sony Ericsson today announces the Z710, the camera phone for hard working people who need their mobile phone for an intensive lifestyle. This EDGE-capable clamshell packages a suite of advanced business and multimedia features in a sophisticated and stylish design.

"We continue to add a range of exciting handsets to our North American product portfolio," says Najmi Jarwala, president, Sony Ericsson Mobile Communications (USA) Inc. "While the look of the Z710 is sophisticated for today's professionals, it also offers many features that business people expect in their phone."

The Z710 lets consumers easily conduct business and access important information on the go including:

* Favorite RSS feeds for news updates and traffic reports * Updated calendar and contact via easy to use PC synchronization or USB 2.0 support * Email on the go with push e-mail support * Fast Internet access with a full HTML browser

The Z710 includes a 64MB Memory Stick Micro(TM) (M2(TM)) memory card and can accept up to a 1GB M2(TM) memory card for storing and transferring any type of multimedia content, including text, graphics, video, pictures and audio files.

The Z710 features the Access NetFront(TM) full HTML browser. Powered by EDGE technology, the Z710 enables fast Internet access. The latest Bluetooth(R) 2.0 technology with HDR (high data rate) enables fast data transfer with other Bluetooth devices, providing quality connections for accessories such as wireless headsets and handsfree car kits. The Z710 also supports Bluetooth audio streaming in stereo (A2DP) so you can enjoy the full stereo power of the phone's media player completely wire-free.

The 2 Megapixel camera captures sharp, crisp stills and video and these are easily shared using MMS, Bluetooth technology, storage to a Memory Stick or quick transfer to your PC via USB.

When it's time for relaxing, the entertainment suite includes a high performance media player and FM radio with RDS. The media player supports all of the common music file formats, including the new e-AAC+, which dramatically reduces memory space and download time.

With a large external LCD screen, many functions can be performed by using direct access keys without opening the phone including launching the media player and FM radio, as well as viewing SMS messages, tasks and diary appointments.

The Z710 is a Quad-band EDGE/GPRS phone available in Twilight Black or Metallic Sand and starts shipping during Q3 2006. It is available in the following variants:

Z710i Quad Band EDGE 850/900/1800/1900 for Europe, Middle East, Africa and Americas Z710c Quad Band EDGE 850/900/1800/1900 for Mainland China Z710 -- Features at a glance Imaging and messaging * 262k colors display * 176x220 pixels TFT display * Large 1.5" 128x128 4-level white on blue external LCD for quick access * 2.0 mega pixel camera * Digital zoom * Video recording / playback * 10 MB user memory * Bundled with 64MB Memory Stick Micro(TM) (M2(TM)) * SMS, EMS and MMS * QuickShare(TM) * Instant Messaging * Push to Talk * Adobe(TM) picture/video PC SW Music * Media player (MP3, AAC and AAC+, eAAC+) * Support for m4a * FM radio with RDS * Stereo portable handsfree * Streaming Audio/Video * Java(TM) MIDP 2.0 * 3D games * Music and VideoDJ(TM) Connectivity * EDGE Quad-band 850,900,1800,1900 * GPRS class 10 * EDGE class 10 * Bluetooth(R) functionality * Memory Stick Micro(TM) (M2(TM)) support * USB 2.0 support with USB cable provided in the box * PC Tools & Software * Infrared * WAP 2.0 * Full HTML Browser * RSS Feed Accessories * Bluetooth(R) Headset HBH-PV705 * Bluetooth(R) Headset HBH-610 with outstanding digital sound and Auto pairing(TM) * Desk Stand CDS-60: talk, charge and transfer files simultaneously * Bluetooth(R) Car Speakerphone HCB-100 * Memory Stick Micro(TM) -- M2(TM) Up to 1GB

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC- cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit .

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

Try and Buy applications have some limitations. Some software and user guides may not be localized for all markets. Similarly some products may only be supported in certain languages or service coverage may be limited. Some products may be unavailable in certain markets.

Sony, Memory Stick, Memory Stick Micro, and M2 are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Bluetooth is the registered trademark of Bluetooth SIG, Inc. and is used under license. All other Marks referenced herein are the property of their respective owners.

Sony Ericsson Mobile Communications (USA) Inc.

CONTACT: Corporate Communications - North America of Sony Ericsson
Mobile Communications [USA] Inc., +1-919-472-1400, or
[email protected] ; or Jason Genthner, +1-972-341-2599, or
[email protected] , or Drew Crowell, +1-972-341-2581, or
[email protected] , both of GolinHarris, for Sony Ericsson North

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